Rectangular, with a green and polychrome cameo, the reverse has a black and white illustration of a "Gibson Girl" using a Bissel sweeper.;Front: 'BOOKMARK/COMPLIMENTS OF/Bissell/Carpet/Sweeper/Co.'; rear: 'BISSELL'S/'CYCO' BEARING/SWEEPERS SAVE/CARPETS,TIME/LABOR & HEALTH.'.
Bissell Inc. Bissell Inc. was founded in 1876 by Melville Bissell in Grand Rapids, Michigan. Bissell was responsible for the invention of the carpet sweeper and built the company's first manufacturing plant in Grand Rapids in 1883. By the late 1800s, they were producing 1,000 carpet sweepers a day. When Bissell passed away in 1889, his wife Anna took over as CEO, making her the first female CEO in America. As the times changed the company began to manufacture vacuums and carpet shampoos. As of 2019, Bissell Inc. is still one of the leading companies in floor-care.
Joel Timothy LeFever LeFever was curator of the Holland Museum for 14 years, and the President of the museum for three years. He is the author of several books, relating to the history of Dutch immigrants in West Michigan. He also collaborated with the Grand Rapids Public Museum as a research contributor and consultant for various projects, such as the Netherlands Ethnology Documentation Project.