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Collection Tier:
Tier 2

Clothing and Accessories
Women's Clothing ➔ Dress

Identifier:
2010.55.9
Description:
This pink dress is made of cotton and has white embroidery throughout. It has a square, scalloped neckline and short sleeves. There is a separate sash that ties around the waist and a Conmar zipper on the proper left side of the dress. This dress also has a separate slip made of silk. It is boned, strapless, and has a zipper on the proper left side of the waist. It also has an interior label that reads "Benham, Original, New York". Features that are indicative of the 1950s are the New Look silhouette, the cinched waist, and the full skirt. This dress was purchased at Joseph P. Doody Inc. in Grand Rapids, Michigan and was worn by Doris Cole at her graduation party in 1955. It was photographed with petticoat number 130761. 

This dress is part of a collection of 18 party and evening dresses purchased at department stores and dress shops in downtown Grand Rapids between 1952 and 1955. They were worn by sisters Doris and Janie Cole to parties, dances, and various social events. 

This style of dress was known as the New Look which was created by Christian Dior in 1947. The New Look featured cinched waists, full skirts, and emphasized the bust and hips. Dior often lined his skirts with taffeta or percale to help it retain its full shape. This style of dress remained popular throughout the 1950’s and was a turning point in women’s fashion. During World War II fabrics were rationed and women’s style allowed for very few embellishments. Restrictions were put on the number of seams allowed in a garment, the number of buttons that could be used, and how many pleats were allowed. Women had to provide coupons when buying fabric and ready-to-wear clothing had to meet government standards. When the New Look was introduced after the war, women were lining up to purchase the style which promoted femininity and curves.
Date:
circa 1955
Materials:
Cotton, Silk
Dimensions:
47" h 44" w 28" d
Current Location Status:
In Storage
Source:
Gift Of Janice E. Cole, Doris A. Cole Louis And Helen Cole
Rights:

Exhibit/Program
All Dressed Up, 1950s Style ()
Makers/Donors
Doris Cole
Doris Cole was born in Chicago, Illinois in 1938 to Louis and Helen Cole. She had a sister, Janice Cole, who was born in 1936.

Doris was raised in Grand Rapids and graduated from East Grand Rapids High School in 1955. She received a Bachelor of Arts from Radcliffe College in 1959 and went on to earn her Master’s in Architecture from Harvard University Graduate School of Design in 1963. Doris began her career in Paris and Boston but in 1981 she became a founding member of Cole and Goyette in Cambridge, Massachusetts. She stayed with the business until 2012 when she opened her own practice, Doris Cole FAIA. She is also an established author, writing five books about architecture including the first book in the United States about women in architecture. 


Joseph P. Doody Incorporated
Joseph P. Doody Incorporated was founded around 1955 by Joseph P. Doody. It was located at 146 Fulton Street in Grand Rapids, Michigan. In 1969, the name changed to Doody's Inc. and in 1971 it was moved to Breton Village. The business morphed into Leigh's around 1980. 

Doris Cole
Doris Cole was born in Chicago, Illinois in 1938 to Louis and Helen Cole. She had a sister, Janice Cole, who was born in 1936.

Doris was raised in Grand Rapids and graduated from East Grand Rapids High School in 1955. She received a Bachelor of Arts from Radcliffe College in 1959 and went on to earn her Master’s in Architecture from Harvard University Graduate School of Design in 1963. Doris began her career in Paris and Boston but in 1981 she became a founding member of Cole and Goyette in Cambridge, Massachusetts. She stayed with the business until 2012 when she opened her own practice, Doris Cole FAIA. She is also an established author, writing five books about architecture including the first book in the United States about women in architecture. 

Related Place
Grand Rapids
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