This sticker or seal, along with the others in this collection, document the advertising design methods used by the Grand Rapids Furniture Exposition Association to 'sell' the Market to prospecitive attendees. The stickers were likely used to stamp official correspondence and materials which individual manufacturers sent to clients and prospective clients. The semi-annual Furniture Market was one of the most important events in the life of the city and this collection represents a period of time when the furniture industry was struggling due to the Depression and WWII. The Grand Rapids Furniture Market in particular was suffering a loss of influence in the industry as a whole starting in the mid 30s.;Reads, 'Furniture Style Exposition of America / GRAND RAPIDS MICH. / June 30 - July 15 / 120TH MARKET / 1937 / WE SHALL EXHIBIT AT THIS MARKET'
